The Malaysian Association of Tour and Travel Agents (MATTA) is a leading travel association that represents the interest of more than 3,400 member companies, comprising local tour and travel organizations as well as numerous overseas affiliations. across the country. It is also the national umbrella representative body for the entire travel industry in the country.
With a full-time secretariat in Kuala Lumpur, its headquarters, MATTA has state chapters in Kedah, Penang, Perak, Federal Territory of Kuala Lumpur, Putrajaya, Melaka, Negeri Sembilan, Pahang, Terengganu, Kelantan, Selangor, Johor, Sabah, Sarawak, and Labuan.
MATTA's objective is to promote the interests of the travel and tour industry in Malaysia. MATTA works closely with the Ministry of Tourism and Culture as well as Malaysia Tourism Promotion Board (MTPB), help organize fairs, seminars, convention, and workshops both to create public awareness of the tourism industry as well as to benefit its members.
To unite, supervise and coordinate the activities of the members.
To publicise, encourage, promote and extend the tourist and travel trade.
To adjudicate and settle any differences which may arise between members
To develop friendship and common purpose among the members of the tourist and travel industry.
To make representations on behalf of members to Government and organizations with which the Association has common interest.
To encourage the highest ethical standards of business conduct within the trade.
To study and promote the interest of the tourist and travel trade and profession and to educate the public regarding the function of tours and travel agents.
To discourage unfair competition without in any way interfering with initiative and enterprise based on fair trading.