There's nothing like AustraliaTourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. The organisation is active in around 15 core markets and activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.
'There’s nothing like Australia' is Tourism Australia’s global consumer marketing campaign highlighting some of the very best attractions and experiences Australian tourism has to offer. Designed to be long-lasting and flexible, the campaign evolves to stay relevant for target consumers in a highly competitive and fast-changing global tourism environment.
Aussie Specialist Program
- The Aussie Specialist Program (ASP) is Tourism Australia’s global online training program, shared by all eight state and territory tourism partners and designed to provide frontline travel sellers from around the globe with the knowledge and skills to best sell Australia.
This includes a digital platform, which is available in 11 languages. Tourism Australia maintains active relationships with qualified Aussie Specialists through the Aussie Specialist website, e-newsletters, trade events and familiarisation trips to Australia.