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Recommendation of Experience Penang 2020

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The Diversity of Asia, the Experience Penang 2020 tourism campaign unfolds endless enriching experiences that are bound to satisfy one and all – the culturally curious, the thrill-seekers, the revellers, the foodies and the explorers.

Discover the ever-present tastes, sights and sounds of Asia in Penang, where treasure troves of culture and heritage can be found in the city of George Town, rural heartland of Balik Pulau and narrow hinterland of Seberang Perai.

Hunt down quirky murals in the unlikeliest of places – on a pre-war shophouse, a once derelict bus depot and even on a former hospice! George Town may be the only Asian destination in Lonely Planet's book ‘Street Art’, but Butterworth’s blossoming art scene is definitely worth the ferry ride over.

Get your adrenaline fix in new attractions with world unsurpassed titles. From sliding down the World’s Longest Tube Water Slide to walking on the World’s First Tower Curved Skywalk, Penang promises nerve-wracking adventures for thrill-seekers.

Feed your Instagram with visual stories of Malay, Chinese and Indian hawkers cooking up local fares passed down through the generations. If that’s not enough, learn to prepare a Peranakan cuisine from scratch. Touted as Asia's Next Great Foodie City by Conde Nast Traveler, Penang definitely will get you eating from sunup to sundown!

Witness vibrant festivals – from Chinese New Year Celebration and Thaipusam in February to Songkran in April, Penang Bon Odori in July, and Chingay Parade in December! The Penang Hot Air Balloon Fiesta, Penang International Food Festival, George Town Festival, Penang Anime Matsuri, George Town Literary Festival, and Butterworth Fringe Festival are some of the homegrown festivals you won't want to miss. Check out our events calendar and time your visit to coincide with the many religious, cultural and arts festivals that are abound all year round!

Trade shows

ITB Berlin 2020

Links

Destinations

Malaysia

Exhibitor

Malaysian Association of Tour & Travel Agents (MATTA)

Malaysian Association of Tour & Travel Agents (MATTA)

Exhibitor

Exhibitor profile

The Malaysian Association of Tour and Travel Agents (MATTA) is a leading travel association that represents the interest of more than 3,400 member companies, comprising local tour and travel organizations as well as numerous overseas affiliations. across the country. It is also the national umbrella representative body for the entire travel industry in the country.

With a full-time secretariat in Kuala Lumpur, its headquarters, MATTA has state chapters in Kedah, Penang, Perak, Federal Territory of Kuala Lumpur, Putrajaya, Melaka, Negeri Sembilan, Pahang, Terengganu, Kelantan, Selangor, Johor, Sabah, Sarawak, and Labuan.

MATTA's objective is to promote the interests of the travel and tour industry in Malaysia. MATTA works closely with the Ministry of Tourism and Culture as well as Malaysia Tourism Promotion Board (MTPB), help organize fairs, seminars, convention, and workshops both to create public awareness of the tourism industry as well as to benefit its members.

Objectives
  • To unite, supervise and coordinate the activities of the members.
  • To publicise, encourage, promote and extend the tourist and travel trade.
  • To adjudicate and settle any differences which may arise between members
  • To develop friendship and common purpose among the members of the tourist and travel industry.
  • To make representations on behalf of members to Government and organizations with which the Association has common interest.
  • To encourage the highest ethical standards of business conduct within the trade.
  • To study and promote the interest of the tourist and travel trade and profession and to educate the public regarding the function of tours and travel agents.
  • To discourage unfair competition without in any way interfering with initiative and enterprise based on fair trading.

Trade shows

ITB Berlin 2020

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