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ITB Berlin 2020 ITB Berlin 2019


Friedrich-Ebert-Anlage 49
60308 Frankfurt

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Exhibitor profile

Premier Inn – top-rated in UK
With over 750 hotels, more than 60.000 rooms and 20 million overnight stays annually, Premier Inn is the largest chaingroup in the UK. Our guests love our premium quality at economy prices, modern rooms, delicious breakfast, professional service and of course a great night’s sleep.

The successfull british brand is now capturing the german market
At the beginning of 2016, we opened our first hotel in Germany, Premier Inn Frankfurt Messe – with success: for months, the hotel has held a top position on the travel review website TripAdvisor. The acquisition of 19 hotels will give Premier Inn substantial presence in the German hotel market, with a total of 31 hotels across 15 key cities over the next 2 years. And is an important step in accelerating our international strategy and building towards replicating Premier Inn UK’s success in this important market.

Meet our new room design
At ITB, Premier Inn gives first insights in possible new room designs – on-site and to actual scale. Already, the rooms are getting fantastic feedback on travel portals such as TripAdvisor – not without reason, as the first hotel in Frankfurt Messe received a certificate of excellence and was a winner at the Travellers Choice Awards 2018. Curious? Come and visit us at our ITB stand. We look forward to seeing you and sharing some delicious Costa Coffee.


Qatar, United Arab Emirates

Germany, Ireland, United Kingdom