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Wecome to ArabiaThis year marks the first ever participation of Saudi Arabia at ITB Berlin after historic launch of the tourist e-visa in September 2019. Saudi Arabia entered the travel and tourism space by opening its hearts and borders to the world to come discover Arabia. From heritage and culture to nature and adventure, Saudi offers a sense of true discovery and profound Arabian journeys. The Saudi Pavillion includes partners from across the tourism and hospitality industry in Saudi, presenting business opportunities, investment initiatives and introductions to new projects in Saudi Arabia. The Saudi Pavillion aims to reveal to visitors the array of experiences and opportunities available for businesses and tourists from around the world. Sitting at the heart of Arabia, we welcome the world.